japanamerica

Three years ago, I asked Kun Gao, a co-founder and former CEO of anime site Crunchyroll, whether he thought the medium on which his company relied would ever go mainstream. We were sitting in what were then Crunchyroll’s headquarters on the seventh floor of the sprawling Westfield Mall building in San Francisco — a space once occupied by Microsoft. He smiled. “It’s still niche,” he said. “But it’s a pretty big niche.” Last week, Sony took a big bite into that niche by purchasing Crunchyroll from American telecoms giant AT&T’s WarnerMedia for a cool $1.2 billion. The deal puts the company Gao co-founded 14 years ago with five other computer engineering grads (and self-professed “nerds”) from the University of California, Berkeley, at the very center of Sony’s push to become a direct-to-consumer player, joining the fray with behemoths Netflix, Amazon, and Disney. Entertainment, and anime in particular, will be its cornerstone. To industry observers, Sony’s purchase, while likely over...

Anime's evolution in lands down under The Japan Times For the past quarter century, fans of Japanese pop culture in Australia and New Zealand have been served almost exclusively by a single distributor. Based in Melbourne, Australia, Madman Entertainment boasts over 90 percent of the region’s market share in anime home entertainment, and an even greater share of its anime theatrical business. Not surprisingly, those statistics drew the attention of the Sony Corporation, whose Aniplex Inc. subsidiary invested in Madman two years ago and bought its anime division outright last year. Sony Pictures Television and Aniplex have now consolidated Madman Anime Group into their other recent anime distribution acquisitions: Funimation in the United States, Wakanim in France, and Manga Entertainment in the United Kingdom and Ireland. On March 7 and 8, Madman hosted 12,000-plus fans at its second Madman Anime Festival in Sydney , Australia’s largest city, after presenting simi...