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12/13 FCCJ Book Break: W. David Marx, author of “AMETORA: How Japan Saved American Style” - A presentation in conversation with Roland Kelts

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One of my favorite recent English-language books on Japan is AMETORA ("American Traditional"), the enthralling, novelistic story of postwar Japan told through its brilliant refashioners of Western fashions (Take Ivy! Selvedge Denim! BAPE!). I will host a talk w/author W. David Marx at The Foreign Correspondents' Club of Japan on Wednesday, Dec 13th , 6pm JST, both live and via Zoom. If you're in Tokyo (or not), please join us by registering here :  https://www.fccj.or.jp/event/book-break-w-david-marx-author-ametora-how-japan-saved-american-style-presentation  "Tokyo-based author W. David Marx will speak about his 2015 cultural history of American fashion in Japan — AMETORA: How Japan Saved American Style — which has recently been re-released by Basic Books with a new afterword after surprising global success. Marx will give a presentation in conversation with JAPANAMERICA author and moderator Roland Kelts on this fascinating micro-history of how Amer...

On UNIQLO for M magazine and Women's Wear Daily

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M: My Name Is Uniqlo By   Roland Kelts Global Vision Company founder, Tadashi Yanai Photo By Courtesy Photo Uniqlo Paris Opéra on Rue Scribe Photo By Courtesy Photo Uniqlo Atrium store in Moscow Photo By Courtesy Photo I am on an escalator located in the center of Uniqlo’s flagship store in Ginza, Tokyo, and I am rising. The twelve-story rectangle, with its floor-to-ceiling glass facade, anchors Tokyo’s most luxurious shopping zone. I usually dread shopping for clothes. The volume of options amid mazes of racks induces nausea. But here, the tightly folded and labeled stacks convey the comfort and clarity of minimalism—even though there’s tons of stuff. “We excel in plenitude,” a staff member tells me.