On UNIQLO for M magazine and Women's Wear Daily
M: My Name Is Uniqlo By Roland Kelts Global Vision Company founder, Tadashi Yanai Photo By Courtesy Photo Uniqlo Paris Opéra on Rue Scribe Photo By Courtesy Photo Uniqlo Atrium store in Moscow Photo By Courtesy Photo I am on an escalator located in the center of Uniqlo’s flagship store in Ginza, Tokyo, and I am rising. The twelve-story rectangle, with its floor-to-ceiling glass facade, anchors Tokyo’s most luxurious shopping zone. I usually dread shopping for clothes. The volume of options amid mazes of racks induces nausea. But here, the tightly folded and labeled stacks convey the comfort and clarity of minimalism—even though there’s tons of stuff. “We excel in plenitude,” a staff member tells me.