japanamerica

COOL JAPAN | MUSIC  ( ACCJ Journal ) First Sound from the Future Hatsune Miku weaves her magic for US audiences this fall By Roland Kelts Not all trends sweeping the domestic market in Japan strike gold with overseas audiences. The exceptions are headliners such as Pokemon, Hello Kitty, and the manga series One Piece, with its record-breaking 345-million print run worldwide. Most Japanese pop culture phenomena are for the home crowd only. Sports manga, such as Slam Dunk, rarely find a mass audience in the United States. Even trendy fashions, like last decade’s yamamba girls with their towering platform soles and bronzed faces, fail to charm most foreign tastemakers. In the 80s, when I was a teenager set free in Tokyo streets by my Japanese mother, I was entranced by quirky Japanese idol groups, fantastical haircuts, and animated television graphics. Still, I didn’t think any of it would register with my peers in America. It was altogether too light, too cute, too w...

Forget Cool Japan — cute is this summer’s hot global export BY ROLAND KELTS Summer is high season for fans of Japanese pop culture. School’s out, weather’s amenable and festivals, conventions and expos shift into top gear in Japan and across the globe. Many in the pop-culture business are branding summer 2014 “the summer of kawaii” (Japanese uber-cute), and it’s not hard to see why. To inaugurate the season, Japan’s digital diva and holographic pop star Hatsune Miku, cute as her turquoise pigtails, hit the road in late May as the opening act for the first leg of megastar Lady Gaga’s North American tour. Miku’s makers plan to reprise her supporting role when Gaga tours Japan in August. This echoes animated band Gorillaz’s collaboration with Madonna at the 2006 Grammies — beautiful illustrations and flesh-and-blood pop icons share the stage. Expect more.