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Showing posts with the label Japanese youth

BBC interview: Japan's campaign to get young people drinking more alcohol and the death of pioneer designer Hanae Mori

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I spoke to the BBC about the Japanese government's new campaign contest to get young people to drink more alcohol (!)—and the death of pioneering fashion designer Hanae Mori. I did not try to connect the two. Audio's online here .  "Japan's young adults are a sober bunch - something authorities are hoping to change with a new campaign. The younger generation drinks less alcohol than their parents - a move that has hit taxes from beverages like sake (rice wine). So the national tax agency has stepped in with a national competition to come up with ideas to reverse the trend. The 'Sake Viva!' campaign hopes to come up with a plan to make drinking more attractive - and boost the industry. The contest asks 20 to 39-year-olds to share their business ideas to kick-start demand among their peers - whether it's for Japanese sake, shochu, whiskey, beer or wine. The group running the competition for the tax authority says new habits - partly formed during the Covid pa...

"Brand Japan" talk in Tokyo at International House of Japan, April 24

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Honored to be returning to Tokyo for my second talk at International House of Japan, April 24. Register here  for tix.

Appearing @ Ottawa International Animation Festival 2014, Sept. 17-21

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I will be a guest speaker at the 2014 Ottawa International Animation Festival in Ottawa, Canada, Sept. 17-21, at the behest of the Embassy of Japan.

COOL JAPAN: New monthly column for the American Chamber of Commerce in Japan

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COOL JAPAN | BEGINNINGS  ( ACCJ Journal ) Cultures Intertwined American influence on Japan’s soft-power push By Roland Kelts In 2002, American journalist Douglas McGray published an article in Foreign Policy magazine called “Japan’s Gross National Cool.” After spending a few months traveling around the country, McGray concluded that Japan was transitioning from being a manufacturing exporter to a cultural exporter. What he called “the whiff of American cool” that dominated most of the 20th century was being supplanted globally by “the whiff of Japanese cool,” in the form of cultural products such as manga, anime, fashion, and cuisine. McGray cited the phrase coined by Harvard professor Joseph S. Nye (who was, incidentally, President Barack Obama’s first choice for ambassador to Japan in 2008): Soft Power.

Thank you Los Angeles, Tokyo, New York City

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Summer gigs, 2014 -- thanks to Nobuyuki, Tsuyoshi, Marlan, Ian, Marc in LA; Peter, Nagame, Lars at Embassy of Sweden, Tokyo; Manabu and Lisa at Meiji University, Tokyo; John, Ted, Eunbi and Haruki at Kinokuniya, New York City. Next up: Ottawa, San Diego, Los Angeles, Palo Alto, San Francisco and Berkeley. Project Anime / Anime Expo @ Los Angeles The Embassy of Sweden @ Tokyo Meiji University @ Tokyo Kinokuniya Books @ New York City NHK "Tomorrow" shoot @ Tohoku

On Haruki's latest novel, for "Press Play" on KCRW / NPR

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My latest interview with Madeleine Brand for "Press Play" on KCRW / NPR.

Back to Iwate for NHK

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I attended kindergarten in Morioka, Iwate Prefecture, when I lived with my grandparents. I revisited Iwate many times, accompanied by my mother. Now I am here to host a documentary for NHK, Japan's national broadcaster, on the aftermath of the 2011 quake and tsunami. Iwate is as beautiful and becalming as I remember it.

On Japan's 'satori sedai,' the enlightened generation, for Adbusters

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The Satori Generation A new breed of young people have outdone the tricksters of advertising. by Roland Kelts [photo by Ono Kei] They don’t want cars or brand name handbags or luxury boots. To many of them, travel beyond the known and local is expensive and potentially dangerous. They work part-time jobs—because that is what they’ve been offered—and live at home long after they graduate. They’re not getting married or having kids. They’re not even sure if they want to be in romantic relationships. Why? Too much hassle. Oh, and too expensive. In Japan, they’ve come to be known as satori sedai—the “enlightened generation.” In Buddhist terms: free from material desires, focused on self-awareness, finding essential truths. But another translation is grimmer: “generation resignation,” or those without ideals, ambition or hope. They were born in the late 1980s on up, when their nation’s economic juggernaut, with its promises of lifetime employment and conspicuous celebrations of...